GT Affiliates: A Key to Attracting the Best Partners for iGaming Businesses

Affiliate marketing is a potent channel for promoting iGaming businesses. It enables companies to reach a broader audience, expand their brand awareness, and increase their revenue. However, the quest for top-notch affiliates is both demanding and competitive.

The iGaming industry is anticipated to experience growth in the coming years, with a potential Compound Annual Growth Rate (CAGR) of 11.5% between 2021 and 2028.

This expansion is driven by various factors, primarily the increasing adoption of smartphones and the internet. For those looking to navigate this market and unlock new business opportunities efficiently, emphasis on robust solutions is essential. In this article, we will discuss the most important elements to attract the best affiliates and how GT Affiliates by Gamingtec helps all brands create profitable partnerships.

How Affiliates Operate in the iGaming Industry

To begin with, affiliates are individuals or companies that can promote iGaming businesses to a wider audience in exchange for a commission.

They use various marketing techniques to drive traffic to iGaming websites. Essentially, affiliates can be bloggers, influencers, or website owners. They earn a commission, negotiated with each brand when a player they refer to the iGaming website makes a deposit or places a bet.

How to Attract the Best Affiliates for iGaming Businesses

In the iGaming business, affiliates are becoming the lifeblood. Since the landscape is quite competitive, planning your marketing strategy efficiently will define your campaign outcomes. Here are some tips on how to do it:

Offer competitive commission rates

To effectively establish long-term collaboration with the best affiliates, defining competitive commission rates and aligning their strategies with attractive financial incentives is essential.

By offering commission rates that stand out, you not only recognize the value of your affiliates but also ensure that their efforts are duly rewarded each time they acquire a desired goal.

These rates can vary across industries and are often tailored to align with the specific goals and structure of an iGaming business. However, there are types of commission structures for affiliates. Let's look at the most common ones:

• Revenue Share:

In a revenue share model, affiliates earn a percentage of the net revenue generated by the players they refer. This is a popular model in the iGaming industry, as it ensures that affiliates continue to earn as long as the referred players remain active on the platform.

• Cost Per Acquisition (CPA):

With the CPA model, affiliates receive a one-time payment for each player they refer who meets specific definitions that each business can establish. This model is one of the most common, offering a straightforward and predictable payout structure.

• Performance Bonuses:

In addition to standard commissions, iGaming businesses may offer performance-based bonuses to affiliates who exceed specific targets or milestones. This model is an excellent way to motivate affiliates to go above and beyond in their promotional efforts, fostering a competitive and dynamic affiliate ecosystem.

For all the models, remember that one of the keys to a successful affiliate program is choosing a commission structure that aligns with the goals of both the iGaming business and the affiliates.

Provide High-Quality Collateral Materials

Ensure your brand will be promoted in the best way by delivering not just materials but a suite of high-quality assets that embody the essence of your business proposal to your affiliates.

From eye-catching banners to engaging images, these materials are the tools that affiliates leverage to shape the public perception of your iGaming business while promoting it. Investing in top-notch marketing collateral empowers your affiliates to tell a compelling story and fosters a connection between the audience and your brand.

Offer a Wide Range of Games

Diversity is essential in the iGaming industry. Affiliates are drawn to businesses offering a rich game tapestry, ensuring there's something for every player. From classic favourites to cutting-edge innovations, a broad spectrum of games not only caters to diverse player preferences but also opens up new avenues for affiliates to explore.

This comprehensive game portfolio becomes a powerful selling point, enticing the best affiliates who seek to align themselves with dynamic and engaging gaming platforms.

Pay Your Affiliates On Time

Timely payments are fundamental to trust in any business relationship, and the world of iGaming partnerships is no exception.

Ensuring that your affiliates receive their commissions promptly is not just a financial transaction; it's a commitment to the partnership. By adhering to reliable payment schedules, you demonstrate respect for the efforts of your affiliates and reinforce a sense of mutual trust.

Maximising Your Marketing Strategy with GT Affiliates

Gamingtec offers a highly flexible commission builder that lets companies deal with all the pinpoints to establish a long-term relationship with the best affiliate. Create diverse commission rates, such as CPA, Revshare, and Hybrid, with various conditions, qualifications, modifiers, and rewards, free from limitations.

Additionally, you can efficiently allocate collateral materials, offer a range of games, and manage their payments on time. The GT Affiliates solution also includes tools for excluding low-quality traffic while managing affiliate payments. To be eligible for rewards, referred players must meet the specified qualifications. Multiple levels of sub-affiliate commissions are available in the system.

The partnership system server is highly protected, and all the data is encrypted. Best development practices are applied, including the SSL cryptographic protocol and a framework with protection against SQL code or other hacking methods.

GT Affiliates has a user-friendly mobile version that is customizable and fast. It is an entire affiliate program on your smartphone, allowing you to manage all affiliates easily using just one smartphone.

A quick word

The focus on obtaining high-quality affiliates should be a top priority for any iGaming business. Offering competitive commission rates, high-quality marketing materials, a wide range of games, excellent customer support, paying your affiliates on time, and using affiliate networks can help attract the best affiliates.

GT Affiliates has a user-friendly mobile version that is customizable and fast. It is an entire affiliate program on your smartphone. By following these tips, you can improve your efforts to attract better affiliates and experience an increase in your revenue. Want to know more about it? Request a free demo here.